Celebrating Kindness: The Jeep Ducking Tradition Continues at Cochrane Dodge

Posted on August 31, 2024

Celebrating Kindness: The Jeep Ducking Tradition Continues at Cochrane Dodge

In a world where small acts of kindness can make a significant impact, one woman's simple gesture has inspired a global movement. In 2020, Allison Parliment, the founder of the Jeep Ducking movement, placed a rubber duck on a stranger's Jeep Wrangler. What started as a spontaneous act of goodwill quickly transformed into a widespread phenomenon known as Jeep Ducking.

The idea is simple: place a rubber duck on a fellow Jeep owner's vehicle as a sign of camaraderie, friendship, and joy. Since its inception, Jeep Ducking has brought smiles to countless Jeep owners worldwide, creating a sense of community that transcends borders.

Sadly, Allison Parliment passed away on June 22, 2024, but her legacy of spreading kindness lives on through these little rubber ducks. Jeep owners everywhere continue to participate in this heartwarming tradition, honoring Allison's memory by bringing joy to others.

At Cochrane Dodge, we're proud to be part of this beautiful movement. Throughout September, keep your eyes peeled around town, as we'll be "ducking" Jeeps in honor of this tradition. All Jeeps serviced this month at Cochrane Dodge will receive a duck, allowing us to continue spreading a little joy and keeping Allison's legacy alive.

We hope that this small act brings a smile to your face. If it does, we encourage you to share the joy! Snap a photo of your ducked Jeep and post it to Facebook or Instagram with the hashtag #duckduckjeep or #duckingjeep. Then, pass it on to another Jeep owner—because the world can always use more smiling faces.

What is Jeep Ducking?

For those who might be wondering, Jeep Ducking is a delightful tradition among Jeep owners where one Jeep owner leaves a rubber duck on another Jeep, usually as a fun surprise. It’s a way to spread happiness, show appreciation for fellow Jeep enthusiasts, and create a sense of belonging within the Jeep community. The idea is that these little ducks, often adorned with playful notes or decorations, bring a moment of joy to the recipient and encourage them to "pay it forward" by ducking another Jeep.

The origins of Jeep Ducking may be humble, but the impact is anything but small. This simple act of kindness has united Jeep owners around the world, transforming a shared love for these rugged vehicles into a global movement of positivity. Whether you’re a long-time Jeep enthusiast or new to the community, Jeep Ducking is a fun and heartwarming way to connect with others who share your passion.

For more about the Jeep Ducking movement and to see the impact it’s had on the Jeep community, check out this official Stellantis Facebook post.

Remember, it's a Jeep thing, and at Cochrane Dodge, we're excited to keep this tradition alive in our community. Let's keep spreading kindness, one duck at a time.